Sunday, May 22, 2011

CRM & Marketing global workshop: "True Stories of Marketing with Microsoft CRM"

How to extend a customer profile with marketing, how you know what information is shared on social media, howto measure your marketing campaigns, good use of newsletters? All genuine questions the answer you can obtain by visiting the global workshop of Clickdimensions.

This live workshop will include examples of real world campaigns where Microsoft CRM
was used to:

- Double a newsletter list in two weeks using a unique approach toward email marketing and lead scoring
- Develop an easy way to improve web traffic by understanding the quality of visitors by traffic sources
- Implement a strategy for creating great content that positions your firm as a leader
- Apply simple tips for search engine marketing and search engine optimization
- Provide sales with easy to use automated prospecting and marketing tools to make them more effective and efficient
- Identify how to best use the right social channels to drive business value

Interested in joining? Click here

Happy marketing :-)

Thursday, May 5, 2011

The "June" event to visit : Decision Spring 2011

Guess, you should already have been marked it in your agenda. The next edition of Decision is coming in June. The virtual event, yes no travelling required, no expensive tickets and you just can order pizza at home :)

It will take place from June 14th until June 17th and it covers of course CRM, AX, GP and NAV. You can visit presentations, real time Q & A sessions, network online, discover new products.

The schedules:
June 14 - AX Day
June 15 - GP Day
June 16 - NAV Day
June 17 - CRM Day

Of course I prefer 17th and you could visit my session about "The 5 sins of data migration" and also visit the sessions of CRM specialist like: Anne Stanton and Matthew Wittemann... mmmm didn't he write the 'bible'? ;-)

You can register here and here and here.

See you there, oh did I mentioned I have session too? ;-)

Reading, reading & more

Guess the downside of new version for consultants is that we have to learn and get used again to new interface, new features etc. of CRM 2011.

I still wondering where are my tabs :-) Also some technical changes are interesting to know, so I am currently diving into subject as claim bases authentication, SharePoint 2010 and solution feature.

I guess I am bit old fashioned, but I gather some documents including installation guide, some background about claim based authentication etc. Oh and I did buy the book of Matthew Wittemann "Microsoft Dynamics CRM 2011 Administration".

I did read/scanned the book and I think its very useful and addresses most interesting topics you would need to know. It covers topics like installation, implementation strategy, functional area e.g. Relationship, service, sales, marketing etc. The books touches most area and in good detail. Of course I would personally more interested in migration & integrations, but the disadvantage of CRM 2011 that it has so many functionality that one book isn't simply enough.

Nevertheless I would definitely buy it and it fits well next too the collection of my CRM books :)

Happy learning :-)