At almost every project this topic is discussed, yes us talking about sending (rich) email, tracking, tracing etc. I heard it so many times and the functionality offered out of the box by Dynamics CRM isn’t sufficient or is too difficult for the end user.
Many companies deliver solutions for email marketing, this one I like because it’s not too difficult and delivers many options which should cover the functionality required by your customer.
The German company ‘Customaze’ delivers ‘Email Marketing add-on for Microsoft CRM’ from starting price of 1.499 euro. The product offers html editor (yes also rich emails are possible!), click through and opened email tracking and supports attachments in newsletters.
All technical details, demos, videos and more can be found at : Email Marketing for Microsoft CRM.
More information about the company itself can be found at customaze.de (German) or www.crmup.com.
Check it out yourself!